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Cannot go anywhere near Apple’s trademarks

We’ve reviewed [App] and determined that we cannot post this version of your iPhone application to the App Store because of an Apple trademark image. We want to remind you of the importance of following Apple’s posted Guidelines for Using Apple’s Trademarks and Copyrights.

Apple applies this very broadly:

  • Your app can not include “iPhone” in its title, and its use in the title or description of any components or features is very strict (see App Rejected, first comment).
  • Your app can not include any photos or illustrations of the iPhone, including icons that resemble the iPhone, or any other Apple products (including the Apple logo itself).
  • Your app can not potentially infringe upon other non-Apple trademarks or product likenesses that the reviewer may know about. Some apps have been rejected for having an icon resembling Polaroid photos.

If you must refer to a user’s iPhone or iPod touch, it’s recommended to simply refer to the “device”.