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Cannot transfer excessive data volumes over cellular network

Submitted by Wouter:

[App] cannot be posted to the App Store because it is transferring excessive volumes of data over the cellular network, which as outlined in the iPhone Developer Program License Agreement section 3.3.20, is prohibited.

Wouter says that the app was loading a video over the network. Apple doesn’t cite an exact data limit, though a few developers have suggested that there’s an approximate guideline of no more than 5 MB in an unspecified short time interval, possibly 5-10 minutes.