Unpublished rules and clarifications from Apple's App Review team that can cause your iPhone app to be rejected.
Are we missing one of your rejection reasons that other developers may not know about? Submit it.
Submitted by Lane Roathe:
[App] cannot be posted to the App Store because the small bundle icon does not match your large icon. This might be confusing to users.
Lane explains: “When submitting a product, you need to make sure that your bundle icon (the 57x57 icon displayed on device) matches your App Store icon (the 512x512 icon displayed in iTunes).
“While there can be some differences between the icons, they have to be close enough to not be ‘confusing to users’. Where the line is between being confusing and not is going to be a judgement call on the reviewer’s part, and therefore subjective. Some apps are able to have icons that share a common element, but are otherwise different while other apps have been rejected for similar use.”
This may be an attempt to cut down on “sale” banners and other attention-grabbing tricks in App Store icons. If so, the same rule should apply to text-based tricks, such as appending “(On Sale!)” to an app’s title in the App Store listing. But there’s no clear trend to indicate that Apple is enforcing so strictly: this rule probably only applies to apps that tried to use radically different large and small icons.
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