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Cannot be intended for a limited audience

Submitted by Mark Jones:

“I received a rejection today because we submitted an application specifically for a local Private Golf Club and they (the club) do not want everyone in the world to be able to download their app. The content in the app is specific to club members, i.e. schedules of events, contact info for golf pros, tennis pros, feedback questionaires to improve processes, etc.”

This is common. The vague “limited audience” phrase seems intended not as a measure of its potential success, but certain types of customer-base limits, such as being employees of a certain company or, in this case, members of a certain private club.

But it does not seem to apply to other small audiences, such as residents of certain towns or practitioners of certain specialties. Maybe the distinction is whether the audience is public and inherently disorganized, or private and organized.